Cellbes of Sweden

From Mail Order to Leading E-Commerce Company

With a rich history spanning over 70 years, Cellbes of Sweden has evolved from a traditional mail-order company into one of Northern Europe's leading e-commerce businesses.

By implementing Microsoft Dynamics 365 Business Central and TRIMIT, Cellbes of Sweden got a modern and scalable IT solution in collaboration with adbriq, Cellbes of Sweden has laid the foundation for continued growth, international expansion, and increased operational efficiency.

“We interviewed and evaluated many providers, but adbriq’s professional approach and clear project plan made them the obvious choice. They demonstrated a deep understanding of our processes, and their experience in the fashion industry gave us the confidence needed to execute such a comprehensive project,”

CHARLOTTE NORDÉN

CEO OF CELLBES OF SWEDEN

Background and Needs

Founded in 1954 as a mail-order business, Cellbes of Sweden has grown into one of Northern Europe’s leading e-commerce groups. The company offers fashion and lifestyle products for women, distinguished by its broad size range from 34 to 64, reflecting a long-standing commitment to inclusive fashion. Operating its own website in nine markets and selling on Zalando in seven markets, Cellbes of Sweden has expanded into a group with a turnover of nearly SEK 500 million.

To support this transformation and sustain future growth, the company identified the need for a new and more flexible business system.

“Our old system was cumbersome, costly, and lacked the flexibility required for our future plans, especially considering our expansion and new automated warehouse,” explains Charlotte Nordén, CEO of Cellbes of Sweden.

The company sought a modern, scalable, cloud-based solution to handle their complex requirements—from large product variations to international transactions and increasingly automated logistics.

“We interviewed and evaluated many providers, but adbriq’s professional approach and clear project plan made them the obvious choice. They demonstrated a deep understanding of our processes, and their experience in the fashion industry gave us the confidence needed to execute such a comprehensive project,” says Charlotte Nordén.

“We interviewed and evaluated many providers, but adbriq’s professional approach and clear project plan made them the obvious choice. They demonstrated a deep understanding of our processes, and their experience in the fashion industry gave us the confidence needed to execute such a comprehensive project,” says Charlotte Nordén.

CHARLOTTE NORDÉN

CEO OF CELLBES OG SWEDEN

Cellbes of Sweden has become one of Northern Europe’s leading e-commerce groups. Offering fashion and lifestyle products for women in sizes 34 to 64. Operating its own website in nine markets and selling on Zalando in seven markets, Cellbes of Sweden has expanded into a group with a turnover of nearly SEK 500 million.

Solution and Results

In less than a year, Cellbes of Sweden and adbriq implemented a new business system built on a platform designed for enhanced integration and digitalization.
The solution comprises the cloud-based ERP system Microsoft Dynamics 365 Business Central, supported by industry-specific features from TRIMIT Fashion, and integration platforms iCore and bisting, all delivered and coordinated under adbriq’s management.

Together, these tools provide a flexible and long-term solution to handle the company’s extensive product range and diverse business processes.

The results are already evident:

Streamlined internal processes and simplified integration management.

Scalability for expansion into new markets, including the USA and additional European countries.

Empowerment for Cellbes of Sweden to adapt and further develop the system independently.

Improved warehouse management, optimizing automation to meet customer needs faster.

adbriq is TRIMIT Partner in Sweden – you can learn more about them right here
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Business Impact and Future

Summary

With the new solution in place, Cellbes of Sweden is better equipped to navigate a rapidly evolving and increasingly digital world. The company plans to continue expanding internationally, now supported by a flexible and sustainable platform as a vital part of its growth strategy.

“This has undoubtedly been one of the largest and most successful projects we’ve undertaken. From the first meeting, we felt valued by adbriq, which is crucial when facing such a major transformation. Their professional approach, meticulous preparation, clear communication, and extensive industry knowledge gave us confidence that they not only understood our needs but also had the tools to address them. This created a sense of security throughout the project,” concludes Charlotte Nordén.

CHARLOTTE NORDÉN

CEO OF CELLBES OF SWEDEN

The collaboration with adbriq has enabled Cellbes of Sweden to establish a solid foundation for continued growth and innovation. The new solution provides both flexibility and tools to adapt to market changes, while allowing the company to focus on its core mission—creating inclusive fashion for all body types and ages.

Key Business Benefits

More efficient processes, both internally and with external stakeholders.

Scalable expansion into new markets, such as the USA and additional European countries.

The ability for Cellbes of Sweden to adapt and participate in the system’s further development.
Smoother warehouse management, with optimized automation to meet customer demands faster.

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